I understand the deep, emotional connection women have with their hair & their innate desire to have hair, feel normal, and beautiful.
I invent & innovate from the lens of how women feel when they wear my wigs or hair toppers.
I believe bald women are beautiful & strive to remove any shame or embarrassment that women feel.
I strive to make wig shopping less opaque, overwhelming and time consuming. Simply put, shopping for hair should be easy and help women get back doing the things that they love to do.
My mission design natural looking, comfortable, secure wigs and hair toppers that inspire the industry to make as aspects a standard, not a luxury.
My purpose is to support women through their hair loss journey by empowering and inspiring them to live their best lives with or without hair
Alopecia Innovator | Founder of Encelia Hair
My Alopecia Journey & The Creation Of Encelia Hair
My life changed unexpectedly during my second pregnancy when I developed Alopecia Universalis. I found myself navigating wig life alone and I found it incredibly difficult to find a wig that not only looked natural but also fit me comfortably and was affordable. I was constantly worried that my wig looked fake and that it would fall off in public. I didn't love wearing wigs so with a newborn baby by my side, I decided to learn as much as a could about wigs, which led me to starting a wig consulting business.
Two years later, I became tired of the limited options that were available to my customers: either they had to spend $4,000–$10,000 on a high-quality, comfortable wig or I would come up with ways to "make" the wig work for them. It was heartbreaking to watch women weigh the pros and cons. Some of my clients were fortunate enough to be able to afford the high-priced wigs but the majority could not and their wig life was vastly different. I was tired and frustrated that women were "forced" into spending their savings just so they could be comfortable and confident in a wig.
With a, now, toddler by my side, I felt inspired to make wigs that were so comfortable and natural-looking that the woman wearing it would forget she was wearing one. In short, my alopecia completely turned my world upside down and set me on a path of discovery and innovation that has led to the creation of Encelia Hair.
Encelia Hair is the first alternative hair company to use technical athletic/ performance apparel designs and materials and incorporate them into wig design. We are on a mission to prove that comfort, good design, and realism don't have to be mutually exclusive. Our patent-pending wigs are stretchable and itch-free, offering women unparalleled comfort and breathability.
No matter what type of wig you’re going for, you will look natural, be comfortable, and feel secure when you wear a wig from Encelia Hair.
My mission is to inspire & empower the alopecia & hair loss community to show them that your alopecia or hair loss doesn't have to be a life-altering terrible thing; instead, maybe it can be your superpower!
XOXO, Allison