I understand the deep emotional connection women have to their hair & their need to feel loved, beautiful, and whole once again.

I believe a wig should be natural-looking, comfortable, & secure without the need for glue or adhesives.

I invent & innovate from the lens of how women feel when they wear our wigs.

I believe bald women are beautiful & strive to remove any shame or embarrassment that women feel.

I believe shopping for a wig & getting support should be simple, easy, & beautiful so women can get back doing the things that they love to do.

I believe supporting women through their hair loss journey will empower and inspire them to live their best lives & help others in our community!