Encelia's Unprecedented Mission-Driven Manufacturing Initiative
Ethical hair company, Encelia | My journey to becoming an ethical hair company wasn't planned, nor was it a marketing tactic. I simply just wanted to make a product that would make life with hair loss easier.
When I discovered the article, CNN Black Gold, I literally cried & stopped all manufacturing. The enforced labor of the Uyghur community in Xinjiang is an industry-wide problem that no one wants to talk about! After I learned about it, I knew that I did not want any part of it.
It has taken me over 10+ months, and dozens of prototypes to relaunch Encelia. I had to completely rethink the sourcing of hair, other raw materials, & countless other manufacturing practices.
Encelia's unprecedented, mission-driven manufacturing initiative goes beyond the sourcing of human hair. Mission-driven manufacturing means looking for ways to help another while making the best possible product. It isn't the easy way to manufacture but in the end we believe it is necessary. It is a core part of our vaules.
When searching for manufacturers, I learned about the tobacco industry in India. A large percentage of the population working in the tobacco industry is gettng cancer along with other health issues. Mission-driven manufacturing means looking for ways to help another while making the best possible product. It isn't the easy way to manufacture but in the end we believe it is necessary. It is a core part of our vaules.
Encelia is proud to provides economic opportunity to women in India who are getting cancer along with other illness from working in the tobacco industry.
The largest cancer hospital in India helps 1,000 patients a day and discovered that 40% of their patients (mostly women) worked in the tobacco industry. These women are getting cancer along with other illnesses. The government wants to shut down this industry, but these women have no other source of income & little education.
Every Encelia wig purchased is handcrafted by these women at our factory in India. The combination of a stable income and a safe work environment provides these women with economic advancement that they would not otherwise have.
✓ When purchasing an Encelia wig, you are directly impacting the lives of these women in India
✓Our factory donates over 200 wigs to the cancer hospital who made the discovery.